Senior Community & Partnership Specialist
10k - 14k 上海 · 上海市 / 经验不限 / 本科
职位优势:
职位描述:
The Senior Community & Partnership Specialist
oversees and orchestrates successful community & partnership planning and
execution to support Dulwich business priorities and connection to overall
Group Strategic Engagement and Integrated Marketing programmes.
·
Direct
report to Head of Content Marketing and Engagement, work closely with cross-functional
teams in SEIC to strategise, manage and grow (Dulwich College International) DCI
community engagement and partnership enablement, including but not limited to
professional institutions, charities, marketing and/or media partners
·
Working
closely with Event & Engagement Senior
Manager, in partnership with Digital, Comms and other relevant teams, to
spearhead DCI event transformation agenda from in-person events to digital
events. Advocate for the contribution that community & partnership
programmes can make to the Group’s business goals; advises the school marketing
teams and other internal marketing partners on the inclusion of community &
partnership programmes as part of the marketing mix, driving alignment across
the entire DCI network in respect to this discipline.
·
Support
the research, identification, prioritisation, and execution of new community
and partnership engagement opportunities to help DCI drive group brand
awareness, new customers, and other business objectives
·
In
partnership with Event & Engagement Senior Manager, plan and execute brand
partnership events targeting both internal and external stakeholders - own the
planning process from managing deadlines to multiple teams or suppliers with
expert accuracy, to developing collaterals and on-the-ground event management
·
Drive
adoption and usage of the planning Group Partnership & Pathways Framework,
leveraging Group event investments and ensure all local school events align to
the DCI branding, content, and timing standards which enable more seamless
connection of local events to Group community & partnership programmes.
·
Support
school AMC teams to co-create local event programs to drive consistency,
efficiency, and scale as necessary.
·
Build and
maintain a professional partnership network for DCI
·
Leverage
data to gain insights to maximise business impact of community and partnership events
and drive ongoing portfolio and program optimisation.
·
Drive
adoption of the community and partnership event measurement/evaluation approach
to enable more consistent event insights and optimisation.
·
Working
closely with Content Marketing teams to ensure the right approach for event
content, speakers, and flow so that events are delivered on message with the
right themes aligned to content rhythm in any format, whether physical or
digital.
Manages event vendor resources to execute and deliver on the Community & Partnership event strategy.
Dulwich employees are committed to safeguarding and to promoting the welfare of children and young people. They ensure a secure, stimulating and well managed learning environment that promotes a sense of safety, support and wellbeing.
Requirement:
·
3+ years
of related event, partnership community engagement marketing experience,
including experience of leading and delivering large events both physical and
digital. Bachelor’s degree or equivalent work experience required.
·
Deep
knowledge of the end-to-end customer journey aligned to business plans to put
in place the right events strategy and execution plan.
·
Business/marketing
analytics & digital marketing and social amplification desired.
Understanding of marketing automation concepts and software tools to capture
contacts/leads and measure commercial impact of investments is a plus
·
Someone
that has been doing this in China across all event tiers and has strong
examples that they can give including but not limited to commercial impact.
·
Strong
knowledge and understanding of the China landscape, key business issues driving
our audiences.
·
Expertise
leading internal events including all employee offsites, town halls, and video
streamed webinars
·
Experience
in coordinating and managing agencies and virtual teams whether that is
outsourced event logistics and production vendors, content, and experience
design agencies, to ensure they execute the events that surprise and delight
customers.
·
Managing
programs end-to-end aligned to clear and specific outcomes. Working across
multiple stakeholders such as marketing, digital and social, data and
analytics, partners, and PR. Real examples of how you have done this in an
organisation.
·
Understand
industry best practice for engaging audiences digitally and be willing to try
new, creative approaches and learn how to use new digital platforms. Have an
eye for detail as we think about content translates for our audiences in our
new world of digital events.
·
Strong
writing and communication skills
·
Strong
attention to details
·
Ability to
juggle with multiple tasks at the same time
·
Creative
problem solver and self-starter with a good sense of humour
·
Good team
player and working ethic
·
Solid
communication skills-dealing with different cultures
· Experience in Chinese and international business environment is an advantage
- Able to travel, potentially some weekends
简历直达:careers@indulwich.com
邮件标题格式为:个人姓名+职位名称+工作地点+来源麦迪逊邦
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