Senior Digital Marketing Specialist

15k - 20k 上海 · 上海市 / 经验不限 / 本科

2021.01.11 发布于德威国际教育集团招聘
职位优势:

职位描述:

Dulwich College International (DCI) is a global family of schools with ten schools in Asia and an exclusive 100-year global partnership with Dulwich College in London. Since the first school opened in Shanghai in 2003, there are now over 9,000 students in 4 countries (China, Singapore, South Korea and Myanmar) and 7 cities.


We are looking for a Senior Digital Marketing Specialist to join the DCI team, to help oversee marketing activities across all 7 cities. This is an exciting role with an opportunity to build upon a wide range of skills for digital transformation, including but not limited to data analytics, social channels, database management and digital. This role requires strong communication, project management and data analytics skills as you will be working with people across the network of schools, as well as a positive can-do attitude and the ability to multi-task.


Roles & Responsibilities

Digital Marketing
-Work closely with Digital marketing manager to support schools across the region with digital transformation, including but not limited to marketing set up, activities, monitoring
-Daily website maintenance and support Digital Marketing Manager to improve website performance
-Support analytics strategy with technical expertise in web management, GA,
-Research and identify appropriate Martech tools (analytics, tracking, content management systems, content marketing technologies, channel behavior insights)
-SEO / SEM strategy support
-Provide technical marketing support across channels
-Set up appropriate monitoring and analytics protocols and tools
-Establish performance metrics aligned to communications goals
-Track channel performance through managing a thorough set of analytics tools
-Make recommendations for channel improvement
-Provide channel insights to guide content development
-Integrate data and analytics into coherent content and channel intel and insights; produce regular digital reports
-Proofread website and social media content for the schools to showcase the network, uploading to necessary platforms
-Proactively monitor digital channel metrics, optimize the digital user journey with the objective of enhancing engagement, conversion to different target audience through digital channels / touchpoints with analysis
-Extract data from various databases, cleanse, consolidate, visualize data and extract insights
-Maintain a database of brand information and tracking system – including school information and multimedia library
Marketing Campaign Management
-Leverage data & insights to develop the marketing campaigns to drive brand performance
-Execute co-ordination for network-wide activities and promotions, including new initiatives
-Work closely with internal and external stakeholders and partners for campaign development and management to drive efficient campaign planning and implementation
-Assist with creation of presentations for senior leadership, with a strong focus on data analytics
-Develop and maintain relationships with a range of agencies including but not limited to digital, design and PR agencies
-Other duties as assigned
Skills & Experience
-Native Chinese speaker
-Fluent in oral and written English
-Good project management and able to multi-task a range of projects at the same time
-Effective in delivery and execution, with a good eye for detail
-4+ years of relevant marketing experience
-Digital marketing or platform experience
-Well organized with a good analytical skill and Google Analytics
-Excellent project management skill
-Positive attitude, team player – everyone helps out in this team
-Sound judgment and people skills - able to work well cross-functionally and cross-culturally
-Working knowledge of HTML development and constraints

-Experience in CRM, SCRM, mini-program would be a plus

简历直达:careers@indulwich.com

邮件标题格式为:个人姓名+职位名称+工作地点+来源麦迪逊邦

公司介绍:

德威国际教育集团是一个学校大家庭,由遍布亚洲的7所国际学校、两所国际高中和三所姐妹学校组成。

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