职位描述：

Duties and Responsibilities:

Integrated Content Campaign Planning

•Support the development of the Group’s content strategy, guidelines, and frameworks

•Conceptualise, plan, resource, produce, develop and manage scalable content programmes in English that drive our overall narrative at the Group and school levels to attract and convert new audiences, and retain existing audiences; this includes developing the necessary resources (e.g. content calendars, video, copy, etc.) to support these content programmes

•Develop stakeholder mapping frameworks and approaches to inform the content strategy

•Develop creative and compelling content campaign ideas to maximise engagement of different audiences

•Develop resources (e.g. frameworks, processes, templates, etc.) to guide content development and planning in schools to reach a breadth of key stakeholders (external audiences including media, parents, alumni, etc.) to support the overarching ‘attract-convert-retain’ strategy

•Partner with the Martech and Digital Marketing Manager to leverage data and insights to inform the Group and school-level content strategies and approaches

•Assist with SEO strategy (keyword research, pillar page production, create blog content to employ SEO strategy and build brand awareness, etc)

•Partner with team to create content and copy for online advertisements and listings, email, print, and more

•Assist in updating website content. Conduct regular content audits to optimise content performance across channels at the Group and school levels

•Partner with schools to adapt Group-level strategies, frameworks, processes, and content to support the ‘attract-convert-retain’ goals at the school level

Content Development

•Produce original, compelling, audience-centred content to build our reputation externally (including our parent and alumni communities); this includes but is not limited to social content, newsletters, publications, presentations, etc.

•Plan and manage content across all Group channels (owned, earned, paid and shared)

•Champion the brand voice, style and imagery of the Dulwich brand to drive differentiation

•Be the evangelist of our editorial vision

•Write the creative brief(s) for agencies, where relevant and partner with them to maximise value to our family of schools

Capability-Building

•Serve as subject expert and consultant in content development to schools to support their marketing and content publishing agenda

•Support schools to build their capability for narrative development and story-telling through the combination of providing subject matter expertise and identifying relevant external support to enrich school resources and capabilities

Requirements:

•2-3 years’ experience in content marketing and development, and communications

•Exceptional English fluency with ability to originate content in English for international audiences and transcreate content from Mandarin to English

•Experienced with PowerPoint, Adobe Creative Suite, Microsoft Office and InDesign

•Excellent writing and story-telling skills with a strong design sensibility

•Excellent project management and production skills

•Familiarity with content standards, including brand and tone guidelines

•Ability to manage and analyse blog, social and website analytics to inform our content and channel strategies, and make recommendations / improvements

•A relevant portfolio of work to illustrate digital creative ability

•Ability to work collaboratively with team members in different locations

•Degree in communications, marketing, journalism or public relations discipline

•Relevant experience in digital content / content marketing