通常来说，人们表现3D电视机的手法都是集中在用视觉上表现3D的逼真效果等等。这一次，索尼希望能够一改过去，使用“情感性”的沟通方式。 创意商GREY伦敦执行创意总监Nils Leonard说，“人们期望与自己所爱之事能够更紧密些。这也是3D技术被发明的原因。” 电视广告采用由索尼旗下的艺人莱昂纳德-科恩(Leonard Cohen)朗诵诗歌《A Thousand Kisses Deep》: "Don't matter if the road is long, don't matter if it's steep/Don't matter if the page is gone, it's written that we'll meet/I loved you when you opened like a lily to the heat/And I'll love you when it closes, a thousand kisses deep/I know you had to lie to me, I know you had to cheat/You learned it on your father's knee, at your mother's feet/But did you have to fight your way across the burning street/Where all our vital interests lay, a thousand kisses deep." ” 而广告主标语“Don't Just Watch, Feel”(不要仅仅瞅着，你要感觉）也给60秒的广告定下一个基调。 这条电视广告也是SONY更换掉Fallon之后，由Grey伦敦负责的第一波重要的广告战役。

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CREDITS: Client: Sony Agency: Grey, London Executive Creative Director: Nils Leonard Creative Directors: Dave Monk, Matt Waller Agency Producer: Jacqueline Dobrin Business Director: Anneliese St-Amour Account Manager: Suzi Napier Production Company: Spy Films Director: Arev Manoukian Cinematographer: Bojan Bazelli Executive Producers: Carlo Trulli, Marcus Trulli Producers: Marcus Trulli, Peter Oad Music: Clint Mansell Voiceover: Leonard Cohen, reading an original poem, "That's What I Heard You Say" Camera Company: 3DCC Stereographer: William Reeve Postproduction: Digital Domain Editing: Will Cyr @ Creative Post Sound Design/Arrangement: Lime Studios, Grand Central