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VivaKi hires David Chen as China MD

2014-04-10 13:51:27
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Chen to Help Drive Adoption for VivaKi Products, Tech and Partnerships in Chinese Market

Beijing – Publicis Groupe's ad tech solutions company VivaKi(阳狮锐奇) announced that David Chen(陈骥) has joined the agency as Managing Director, China. He formerly worked at Google China as country manager for Media & Platforms Solutions, and will base in Beijing. He will report into VivaKi’s Executive Director of Operations and Partnerships Robin Chen, who oversees AOD and Ventures partnerships for the APAC region. In this role, Chen will be responsible for launching and driving the adoption of VivaKi products, technology platforms and partnerships across Publicis Groupe agencies in the Chinese market. His core focus will be on advocacy and education efforts for VivaKi’s programmatic media buying solution Audience On Demand™ (AOD). “We are fortunate to have such a powerful team in China,” said VivaKi CEO Frank Voris. “David’s publisher experience and programmatic knowledge, coupled with Robin’s strong leadership, will help amplify our digital presence in APAC.” With more than 10 years of digital marketing experience in Asia Pacific, David Chen helped lay the foundations for programmatic buying and RTB in China. In 2012, he managed the launch of DoubleClick Ad Exchange, the first real-time bidding marketplace in China. During his time at Google, he also helped build the DoubleClick Greater China team by establishing four new businesses, launching six new products and helping to grow its employees by 350%. In his current role, Chen will be instrumental in the continued growth and evolution of VivaKi in China. He will help to maintain and strengthen strategic publisher relationships, as well as identify new opportunities, develop new business plans that enhance VivaKi’s existing portfolio and oversee research and development for the organization’s emerging solutions in the programmatic space.

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