WPP chief executive Martin Sorrell doesn’t want his company to be mentioned in the same breath as the word “advertising.” Rather, WPP wants to be seen as more of a data company. “I don’t like the word advertising,” Sorrell said at the IAB’s MIXX conference in Midtown Manhattan today. “It suggests the legacy approach of media and art, not science. We want to be as aggressive in the science part of the business as we can possibly be. We’ve moved on from the days of Mad Men.”
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