Hong Kong– Hotels.com, a leading provider of hotel accommodation worldwide, has officially appointed Starcom Hong Kong as its agency of record to handle the online aspect of its media business across Greater China and Southeast Asia regions. Abhiram Chowdhry, Marketing Director of Hotels.com Asia Pacific, said, “Starcom’s solid experience in the digital advertising space made them a natural choice as our digital advertising partner. They understand the Hotels.com business and the online travel audience in Asia, and we look forward to working together to deliver quality solutions for visitors to our site.” Coupled with a solid understanding of what Hotels.com needed in their online advertising mix, Starcom Hong Kong was also awarded the account based on the agency’s strong capability in delivering effective performance-based online strategies, as well as bringing a fresh and effective approach that will help Hotels.com excel in markets such as China, Hong Kong, Taiwan, Singapore, Malaysia and Thailand. Of this appointment, Andrew Wong, Digital Director, Starcom Hong Kong, said, "Hotels.com is a dynamic brand with an amazing DNA, and we are delighted with this partnership across the region. Bringing to the table our ability to simplify human understanding to deliver meaningful brand experiences for our client in real time, I’m confident our work will help Hotels.com in maintaining their pole position in the online travel category.” Starcom Hong Kong’s first digital campaign will be rolled out in June 2011.