After a review pitting WPP and Omnicom shops against each other, SAP SE today announced that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group.

“Omnicom’s agencies delivered us a compelling, end-to-end vision for the next generation of the SAP brand,” said Bill McDermott, CEO of SAP. “The ‘Run simple’ movement has limitless potential and Omnicom is the partner we believe gives us the strongest team and approach to scale it globally.”

“We are extremely pleased to have been selected by SAP to provide innovative marketing solutions,” said John Wren, President and CEO, Omnicom Group. “We are dedicated to bringing together the best Omnicom resources around the world to help SAP tell a simple and powerful brand story across geographies, products and services.”

BBDO replaces Ogilvy & Mather to handle creative duties, while PHD take over the media account which formerly handle by Mindshare（传立媒体）.