BEIJING- Source on Weibo showed that, BMW‘s MINI has shifted its traditional & digital creative duties to local agency IM2.0 from longtime incumbent Interone, after a pitch.
Interone China has worked on MINI from 2005, and provides strategy and creative services across TVC, print, OOH and digital.
MINI, under BMW Group, sells vehicles includes Contryman, Coupe, Cabrio, Clubman, Roadster and Ray in mainland China.
Yesterday, MadisonBoom reported that BMW China had also moved its digital media duties for both BMW and MINI brands to Carat Beijing. 
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