SHANGHAI- It's been confirmed that, L'Oreal(欧莱雅) China, one of the larggest advertisers in mainland, has consolidated all media planning and buying account to Mindshare(传立媒体). According to one source, ZenithOptimedia wins search and e-commerce duties for all L'Oreal brands.(Updated in Oct. 17th) Mindshare will take charge both offline and online media duties for L'Oreal China various brands such as L'Oreal Paris,Maybelline, Lancome, Garnier, Biotherm etc. Two incumbents Mindshare and ZenithOptimedia along with Carat were invited to pitch the account. In last pitch held in 2010, L'Oreal China splitted its media accounts into Mindshare and ZenithOptimedia. and In earlier this year, Mindshare win online TV media buying assignments from ZenithOptimedia. L'Oreal China spends over 2 billions Yuan per year on traditional & digital media.