GLOBAL-  Mindshare Worldwide (传立媒体) has undergone a global rebranding in the wake of a major restructure of the media agency network. The WPP company hired branding agency Moving Brands to undertake the revamp, which includes changes to the “wordmark” of the agency and a new logo. The word ‘Mindshare’ will continue to appear in purple, but it will now be capitalised. Mindshare said the new logo, two interlocking circles, represented its partnership with clients and the “flow of creativity” within the agency. Mindshare’s rebranding follows significant recent structural changes globally.In April, the agency revealed that it ould overhaul its business model to offer a fully integrated service to clients. Mindshare’s 12 departments were treamlined into four new groups –client leadership, business planning, invention and The Exchange, which combines all digital and non-digital trading. Dominic Proctor, chief executive of Mindshare Worldwide, said: “When we launched we wanted to be the agency of the future. After 10 years that objective is stronger than ever. To prepare us for that future, today we unveil our new branding, which is further indication of our ambition indicated by our ongoing global restructure. “This has been the result of input from our offices around the world and reflects the consistency of our global network, one of our greatest assets, and our continuing ambition to set the agenda in our market in partnership with our clients.”