ASIA PACIFIC- GroupM's flagship Mindshare recently has promoted Anita Munro to new role of Regional Head of Tactical Planning. Anita has over 10 years of experience in media. She worked with Mindshare Sydney for about 8 years. During this time, she has worked on numerous clients and categories as a planner/buyer and Exchange Director. She has led implementation solutions for key clients including Volvo, Land Rover, Jaguar, ING Direct and Diageo. She has also worked with the Australian Media Federation to launch a youth initiative to foster upcoming talent in media. She recently graduated from the regional leadership program, Momentum. Anita Munro has moved from Australia to Hong Kong to lead Mindshare Asia Pacific’s Tactical Planning Offering Anita is now based in Hong Kong to lead Mindshare’s tactical planning offering for Mindshare clients, reporting directly to Nick Binns. Her role comprises all end-to-end client media investment practices. Nick Binns, Head of Trading for Mindshare Asia, said “Anita’s rock solid experience makes her a critical asset to the Mindshare trading team, and more importantly all of our client groups. She will trail blaze our multimedia value offering and drive to active engagement platforms, whilst also enforcing ‘original thinking’ at the crux of our trading solutions.” Binns went on to say, “The move is part of an ongoing move to fortify Mindshare’s trading, value and implementation offering, attracting the best of the best globally into Asia. Mindshare are heavily investing in bringing the best possible Trading talent to the region to ensure Mindshare’s clients receive a world class trading service fused with our already in country local trading experts.” Anita’s promotion is part of an ongoing move to fortify Mindshare’s trading, value and implementation offering. She begins her new role immediately.