BEIJING- Source revealled that, Lisa Wei(魏丽锦) will resignfrom UM as COO after 10 months stints.
As said, She should join in Aegis Media China to take a senior role.
Lisa Wei is a longtime media talent at China media market, and held various executive roles at GroupM, OMD and most-recently UM.
Lisa Wei started her career at Ogilvy & Mather Taiwan from 1987, and moved to mainland at 1994, and then to become one of founding members when MindShare brand was launched in China in 1997(Mindshare originally combined media departments of Ogilvy & Mather and JWT).
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