Shanghai - PHD China has hired Lars Bjørge as newly-created role of Digital Strategy Director. He will base out of Shanghai, and report to Mark Heap, PHD China CEO. Lars Bjørge formerly worked at OgilvyOne Shanghai as Digital Head-China from May 2010. Prior to OgilvyOne Shanghai, Bjørge worked in leadership positions at Omnicom agencies in Norway including Proximity BBDO and Tribal DDB. His main focus in these positions was to enhance digital offerings while adding strategy and user experience to the core creative offering. Under Bjørge’s leadership, Tribal DDB won digital campaign of the year and second runner up overall in the Norwegian Digital Marketing Awards, and two Cannes Lion shortlists.