INFINITI（英菲尼迪） is expanding its capability in China and has announced the appointment of Tim Heile as Division General Manager of Marketing & PR of Dongfeng INFINITI, its Chinese joint venture, effective on March 1, 2017.

Heile, previously Director of Marketing of BMW Japan, brings a wealth of experience in the premium automotive industry. He joins from BMW Group where he had held various roles for over 16 years, including marketing communication, brand development and general management, as well as his experience working in Asia for ten years.

Roland Krueger, President of INFINITI Motor Company said, “Tim will be a valuable addition to the management team at Dongfeng INFINITI. His experience and expertise in the premium automotive sector in China and in Asia will add strength to our expanding operation in China. We look forward to Tim’s leadership to make INFINITI one of the top tier players in the premium automotive segment in China.”  

Heile began his career in marketing innovations of BMW. He also worked in various roles of increasing international exposure and took responsibility for different Sales & Marketing functions in the Asia-Pacific region before being appointed General Manager of Marketing for BMW in Thailand.

He studied in Switzerland, Ecuador, the U.S. and Germany and received an MBA from the Ludwig-Maximilian University of Munich. He is a German national and married with two children.