Grey today announced that it has agreed to a majority-stake acquisition in Campaigns & Grey, one of the Philippines’ leading communications companies.
Grey has held a minority stake in Campaigns & Grey since 1994 and will, following completion, hold a majority of the shares.
Founded in 1986 and based in Manila, Campaigns & Grey is a full service communications agency with capabilities including strategic planning, advertising, digital marketing, activation, public relations and advocacy communications. Along with Campaigns & Grey, the agency has five other divisions under its umbrella, namely Campaigns PR Inc (CAPRI), Campaigns Social Response, Camp Apple, Bacon and Neuron, to provide a total integrated communications offering to its clients. Campaigns & Grey also works closely with affiliate agencies Campaigns Cebu and Campaigns Davao.
Campaigns & Grey currently has 93 employees, and key clients include Procter & Gamble, GlaxoSmithKline, Sara Lee, AXA, Wyeth Philippines, Boehringer Ingelheim,Electrolux, Sun Cellular, JG Summit Group, SM Investments Corporation, Rockwell Land, Ginebra San Miguel, Inc. and Universal Robina Corp.
Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, said, “We stay committed to further developing our network in the Asia Pacific region, particular in high-potential markets and sectors. The Philippines is an important strategic market for Grey Group and one which exhibits compelling growth opportunities."
Yoly Ong(Pictured), Group Chairperson, Campaigns & Grey, said, “This partnership comes at exactly the right time in Campaigns & Grey’s 25th year. As the industry raises the bar and the competition grows even fiercer, Grey and WPP provide enormous resources to keep us in A-one shape. We are happy to be part of Grey Group and hope to do our share of ‘Famously Effective’ work.”