Hong Kong – Compass Visa, one of Hong Kong’s major credit card issuers, is launching a digital campaign in the metropolis with an aim to increase customer’s interest in online shopping. The brand has tied up with celebrity Cantapop singer and songwriter Chau Pak-Ho, to promote the campaign. Minisite: http://www.compassvisa.com.hk/html/new11/onlinespend.aspx This key objective of the campaign, which was launched yesterday and continue until 31st December, is to promote more online usage in the market. Chau Pak-Ho will be filming a series of interactive videos featuring his personal life with an opportunity for items used by him in videos, to be bought online. As part of this campaign, Pak- Ho will be giving online shopping advice while other reputed local bloggers will give recommendations to the public for fashion items, accessories, gadgets and household products. Audience will be also encouraged to post their online purchased item on Compass Visa’s Facebook page during promotion period to win prizes. Existing Compass Visa credit cardholders will receive exclusive online shopping offers during promotion period from Compass Visa and its lined up merchants including (in alphabetical order): Air France, Dell, FunShare.com, German Pool, Paypal, Sony Entertainment, Taobao, YesStyle, YesWine, Zalora, ZUJI. Compass Visa cardholders can also win up to $300,000 Compass dollars by spending a minimum of HK$500 or more. This campaign was solely developed and executed by Media Contacts Hong Kong