父亲节

MBEXCLUSIVE: Coke moves China creative back to McCann, after 7 years' split

2014-08-14 14:49:10
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Shanghai- Sources told MadisonBoom that, Coca-Cola(可口可乐) had shifted its Coke brand's China creative account to McCann Shanghai, from Leo Burnett Shanghai,following a pitch. The movement is a significant win for the IPG's creative flagship. McCann Shanghai loses its grap on Coke China in earlier 2007 to Leo Burnett (through Red Lounge). As said, the pitch will not affect BBH,Ogilvy and Saatchi's duties on Sprite, Fanta and Minute Maid. When we called to McCann this morning, a spokeperson declined to comment for further details.

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