【经典广告分享】- Guinness [描述] "Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS. The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds. In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction. The film resolves with the line “Good things come to those who wait” and a view of the ultimate pint. [内容] The brewers of GUINNESS® beer are revamping their award-winning advertising campaign, “Good things come to those who wait” with a new ad set to air in cinemas and on TV from October 3rd. [解决方案] Marking 50 years of iconic GUINNESS TV advertising, the £1million production called “NoitulovE” positions the beer as the ultimate pint. Georgina Meddows-Smith, Marketing Manager for GUINNESS beer, comments: “Over the years, we’ve developed a number of iconic advertising campaigns that our Guinness drinkers enjoy and recognise. Quality has always been a big focus for the brand. Bringing back ‘Good things come to those who wait’ has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint.” ‘‘This has been a labour of love for us and we are thrilled to be developing ‘Good things to those who wait’ for Guinness again” said Cilla Snowball, Chairman of AMV BBDO. Shot on location in Iceland, “Noitulove” features the country’s dramatic landscape of steaming mud baths, volcanic terrain and iceberg lakes. It employs an ambitious range of production techniques and special effects including CGI, time-lapse filming, prosthetics, live action, stills photography, green screen and stock footage. Title： "NoitulovE (Evolution)" Agency ：Abbott Mead Vickers BBDO ， London Production Company: Kleinman Productions Advertiser ：Diageo Brand： Guinness Business Sector： Beers, Ciders, Lagers Date of First Publication ：10/3/2005 Length ：60 seconds Tagline： Good things come to those who wait （好东西值得等待） Creative Director ：Paul Brazier Art Director：Matt Doman Copywriter： Ian Heathfield Director： Daniel Kleinman Production Company Producer： Johnnie Frankel Producer ：Jonnie Frankel Agency Producer： Yvonne Chalkley Account Manager： Michelle Okin, Mark Peterson Editor： Steve Gandolfi Editing Company： Cut + Run Special Effects / VFX： William Bartlett Music： Peter Raeburn, Tom Kenyatta, Nick Foster Sound Designer： Jonnie Burn, Peter Raeburn Recording Studio： Wave Music Company / Composer： Soundtree Cinematography： Jess Hall Planner ：Ashley Alsup Marketing Manager： Georgina Meddows-Smit 获奖记录： Epica, 2005 (Winner) for Alcoholic Drinks (B) Epica, 2005 (Epica d'Or) British Television Advertising Awards (BTAA), 2006 (Gold) for Alcoholic Drinks British Television Advertising Awards (BTAA), 2006 (Silver) for Commercials shown in cinema and on TV British Television Advertising Awards (BTAA), 2006 (Silver) for Best 60 seconds or less International ANDY Awards, 2006 (Grandy/Silver) for Alcoholic Beverages Golden Award of Montreux, 2006 (Golden Award) The One Show, 2006 (Gold) for Consumer Television / Over :30 - Single - max. :90 Golden Award of Montreux, 2006 (Gold Medal) for Humor Golden Award of Montreux, 2006 (Gold Medal) for Beverages Alcoholic D&AD Awards, 2006 (Yellow Pencil) for TV & Cinema Crafts / Special Effects International Food and Beverage Creative Excellence Awards - FAB Awards, 2006 (FAB) for TV / Alcoholic Drinks International Food and Beverage Creative Excellence Awards - FAB Awards, 2006 (FABulous) for TV CLIO Awards, 2006 (Gold) for Product/Service CLIO Awards, 2006 (Gold) for Direction CLIO Awards, 2006 (Silver) for Editing Cannes Lions - International Advertising Festival, 2006 (Grand Prix) for Alcoholic Drinks Art Directors Annual Awards, 2006 (Silver) for TV Commercial over 30 Seconds British Television Craft Awards, 2006 (Shortlist) for Best Computer Animation British Television Craft Awards, 2006 (Winner) for Best Direction British Television Craft Awards, 2006 (Shortlist) for Best Use of Recorded Music British Television Craft Awards, 2006 (Shortlist) for Best Video Post-Production Kinsale Shark Awards Advertising Festival, 2006 (Gold) for International TV: Alcoholic Drinks/Beer Kinsale Shark Awards Advertising Festival, 2006 (Gold) for International Craft: Best Post-Production/Special effects The APA Show / APA 50, 2006 CLIO Awards, 2006 (Bronze) for Music-Adaptation The Cresta Awards, 2006 (Grand Prix Winner) for Television British Television Craft Awards, 2006 (Best Crafted Commercial of the Year) London International Awards - LIA, 2006 (Winner) for Beverages - Alcoholic London International Awards - LIA, 2006 (Winner) for Original Music with Lyrics London International Awards - LIA, 2006 (Winner) for Special Effects Eurobest, 2006 (Eurobest Gold) for Alcoholic Drinks Midsummer Awards, 2006 (Gold) The Gunn Report, 2006 (1st) for Most Awarded Commercial in the World