父亲节

EXCLUSIVE: Chery Calles For Media Pitch [Updated]

2013-04-01 08:25:26
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ANHUI- Source revealled that, Chery(奇瑞汽车), an automobile manufacturing company headquartered in Wuhu, Anhui, recently has called for a pitch for its media planning duties, and four media agencies has been invited to - two MNCs GroupM(群邑) and MediaVest(精锐媒体), two locals Walk-on (三人行) and Charm(昌荣传播). After the first-round presentations, Chery has chosen GroupM South China, SMG's MediaVest and incumbent Charm to vying for the account in the final. As data shows that, Charm Commnications is Chery media incumbent on CCTV Buying. Chery has worked with various creative agencies on its individual brands/products- Ideology, Linkus, Newsun, Golden Creative、传是、橙致. It's still unclear how big Chery's annual media spending, till now.

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