MBExclusive: Baidu hires Ogilvy & Charm for creative and planning

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MBExclusive: Baidu hires Ogilvy & Charm for creative and planning

By：麦迪逊邦

2014-05-15 10:16:02

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Baidu(百度公司) currently had appointed Ogilvy & Mather and Charm Communications (昌荣传播)to handle creative and planning for various products/services. As said, Ogilvy & Mather will oversee creative and communications planning( included media planning team up with sibling GroupM) for LBS (Ruomi.com ) and two security products. Charm Communications will develop creative concept and planning for its mobile Baidu Apps(手机百度). Source told us that, Baidu will choose either of them or other agency to implement media buying, based on media price.

Tags： Baidu Charm Ogilvy & Mather

MBExclusive: Baidu hires Ogilvy & Charm for creative and planning

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