Hongkong - Aviva has  hired World snooker champion Marco Fu 傅家俊 as their spokesmen. The whole campaign evolves around him by drawing parallel of snooker and life planning. Title of it is "Devoted to Understand" with the objective of building brand awareness reinforcing the brand promise of recognizing valued customers as well as improve advocacy from existing customers.  The campaign starts from now till end of the year while ATL is mainly  in Jun- Aug and online to sustain the campaign during Sept to Dec.  BBDO HK works on the Total communications from TVC, Print, OOH, Advertorial to Online banner and social media. We work from Strategy/communication plan to Creative Direction and Execution. Credits： Client: Aviva HK Agency BBDO HK Client Service:  Rick Doerr, Fiona Lam, Ellen Chiu, Fens Sato Creative:  Vivian Fung, Julia Cheung, Kenny Ngai Director:  Stanley Liu

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