SHANGHAI - AKQA(雅酷) has been appointed by Ray-Ban, the global leader in premium eyewear, to bring the 2013 brand experience ‘Envision’ to life in China. AKQA’s Shanghai office will lead the relationship and provide digital creative, strategy and development to create the ‘Envision’ experience, helping Ray-Ban to grow its iconic brand in the China market. The experience is expected to launch in Q2 and will be part of Ray-Ban’s global platform NEVER HIDE. Henri Shen, Group Digital Marketing Manager at Ray-Ban, said: "In AKQA we have found a strong agency partner to develop innovative digital solutions to support Ray-Ban’s position as a leading global brand with a strategy targeted for the rapidly evolving Chinese marketplace." Shen added: “As a legendary brand, our mission has been always to inspire people to be themselves. Our global platform NEVER HIDE is perfectly poised to bloom in China, and this year’s ‘Envision’ campaign urges consumers to ‘NEVER HIDE their vision’ and to create and pursue their own reality."