父亲节

一瓶冰镇可口可乐,就这样打破虚拟与现实世界的界限!

2023-03-28 16:28:37
0 1

户外广告这就又卷起来了!

近日,在巴西圣保罗/瓜鲁柳斯国际机场的T3航站楼内,裸眼3D广告中“带珍珠耳环的少女”将一瓶冰镇可口可乐,通过红色管道送达乘客们手中。

这场链接虚拟数字世界与现实世界的营销活动,正是可口可乐(Coca-Cola)在3月初与创意代理商Blitzworks共同推出的全球广告战役“杰作Masterpiece”的一部分​

该营销活动将从3月21日起持续至3月28日

可口可乐在巴西的这场营销活动由创意代理商DAVID Miami操刀,同时借助户外媒体公司德高集团(JCDecaux Group)专为3D户外广告打造的设备“3D Deep Iconic”,让拉丁美洲的消费者得以沉浸式体验可口可乐的“Real Magic 畅爽带劲,尽享此刻”。

可口可乐巴西营销总监特德•凯特勒(Ted Ketterer)对此次营销活动评论道:“可口可乐意识到当下现实世界与数字世界间的障碍正逐渐消失,可口可乐拥抱这一发展趋势,并展示科技可以如何正面影响我们的消费者。我们为客户提供虚拟与现实世界间的全新体验,将艺术作品与人工智能相结合,在人们的日常生活中展现由可口可乐创造的魔力时刻。魔力时刻总伴随着可口可乐发生,这是一次独特的体验!”

 

FINAL CREDITS

Agency: DAVID Miami
Client: Coca-Cola
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Ricardo Honegger
CCO: Rafael Donato
Group Creative Director: Alejandro Juli
Art Director: Seiji Wakabayashi
Copywriter: Thomas Nitti

Head of Production: Brenda Morrison Fell
Sr. Producer: Natasha Louckevitch
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Catalina Peña

Head of Account: Carolina Viera
Group Account Director: Rafael Giorgino
Account Supervisor: Alicia Talavera
Account Executive: Patricia Menendez

Global Chief Strategy Officer: Paula Vampre
Senior Strategist: Vanessa Amaral
Head of Innovation and Technology: Toni Ferreira
Global PR Director: Sandra Azedo

Client credits

Head of Global Creative Strategy & Content: Pratik Thakar
Director, Content and Creative: Chase Abraham
Director Creative Strategy: Luciana Mendes
Senior Creative Strategist : Mariana Manso
Content Producer and XP Director: Erika Wolthers
Media Manager: Maria Luisa Kruel
Marketing Senior Manager: Mariana David      

GFX /3D Animation – Blunt Action

Creative Director: Richard Hampton
Executive Producer: Ethan Jakab
Designer: Jared Bellon

Production Company

Case Study – Sailor Studio
Executive Producer: Luccas Oliveira, Gustavo “GGA” Almeida, Leticia Cacace
Director/Creative Director: Luís Guilherme Chagas
Set Producer: Lucy Charlier
Set Producer Ass.:Juliana Millan
Production Manager: Gustavo Veloso
Production Coordinator: Fernanda Fernandes
DOP: Reginaldo Luca – Naldinho
1st AD: João Victor Quattrucci
2st AD: João Artur dos Santos

Post-Production

Executive Post Producers: Luccas Oliveira, Gustavo “GGA” Almeida
Post-Production Coordinators: Luiz Alejandre “Ryan”, Rafael Matheus
Editor: Luís Guilherme Chagas
Assistant Editor: Nildo Ferreira
Art Director: Teidy Nakao
Colorist: Reginaldo Luca – Naldinho
2D Animator: Rafael Matheus, Vitor Mendes, João Mateus

Recording Mixer: Chico Castellano
Coke Delivery Device/Machine – Bizsys
CEO: Rodrigo Cassino

Mechanical Engineer: Fernando Berengut
Assistant Mechanical: Odailton Correa
Electronic Enginner: Reginaldo Amorin
Assistant Electronic: Natan Santana

Media Agency: OpenX
Head of Media: Vanessa Giannotti
Media Director: Carla Dart
Media Supervisor: Maria Luiza Coutinho
Media Analyst Jr.: Marcella Cardoso
Media Supervisor: Gabriela Machado
Media Manager: Ludymila Lopes
Senior Media Analyst: Adriano Alves

Blitzwork Credits: Agency created Masterpiece Spot
Global Chief Creative Officer: Ajab Samrai
Global Chief Commercial Officer: Michael Faust
Global Chief Executive Officer: Marcus Brown
Project Manager: Bryan Obonyo

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