以色列电信公司Amdocs与以色列歌手Noga Erez合作发布广告片《The “A” in amazing》。

整支广告片除了片名中的“A”及片尾广告主Logo的露出外，更像是歌手个人的新歌MV。淡化的商业元素外加动人的音乐，这种润物细无声式的沟通易提升品牌好感度。

歌词：

I got the world on a buzz
And it’s catching like a fire
Everybody’s gonna come with us
New school, new style

And if you tell us ‘do it better’
Then you’re preaching to the choir 
It takes one to know one - 
People like you, 
Whatever you do is

Make it amazing
Make it gold
Make diamond
Make it amazing 
Make ‘em clap
Make ‘em jelly
Make it amazing 
OK OK 
Settle for nothing but amazement 
The future is waiting 
For us

Wake up in the morning 
Riding up the highway
(To make it amazing) 
Walkthrough the door like
(Make it amazing) 
We put the A in Amazing 

‘OK’ is so last year
No game if you’re less than
(Amazing) 
Because -
So-so is a no-go
Where we come from
We make it amazing 

I got the world on a buzz
And it’s catching like a fire
Everybody’s gonna come with us
New school, new style

And if you tell us ‘do it better’
Then you’re preaching to the choir 
It takes one to know one - 
People like you, 
Whatever you do is

We make it amazing
Make it gold
Make diamonds
Make it amazing 
Make em clap
Make em jelly
Make it amazing 
OK OK 
Settle for nothing but amazement 
The future is waiting 
For us

Noga Erez（诺佳），来自来自以色列的歌手、词曲作者兼制作人。2017年苹果音乐就用了她的首张专辑《Off the Radar》中的《Dance While You Shoot》作广告歌曲。