Ted Lim, who joined Dentsu from Leo Burnett Singapore two years ago to rejuvenate the agency’s creative output in Southeast Asia, has been handed responsibility for the whole region, with the exception of Japan.

The former ECD and deputy chairman of Naga DDB Malaysia and creative chief of Leo Burnett Singapore is credited with his role in winning 20 pitches in his first 18 months with the agency, including Uniqlo, Dulux, Panasonic, Coca-Cola and Yamaha.

Rohit Ohri, who was appointed APAC (excluding Japan) CEO earlier this month, said in a statement: “Ted has done a great job in building a culture of creativity and innovation in Southeast Asia and will now will bring those skills to an even bigger job across the region. I look forward to working closely with Ted to bring to life Dentsu’s core proposition of Good Innovation outside Japan and in the process, build and enhance our company’s creative reputation.”

Lim commented: “Fortune follows fame. Do work that makes our clients and their brands famous, and money will follow.”

One of his most notable campaigns since joining Dentsu was ‘Wakudoki’ for Toyota, a film featuring a Japanese boy band and a gorilla that went viral in July last year.

Lim has won awards at Cannes, D&AD, Clio, The One Show, The New York Festivals, The London International Awards, AdFest and the APAC Effies.