Shanghai - PPTV officially appoints Saatchi & Saatchi Shanghai to oversee the Company’s brand strategy and creative business. PPTV, developed by PPLive, is the most-installed Internet TV network in the world and considered a pioneer in fifth-generation new media. According to industry reports, PPTV received an investment of 250 million USD from SoftBank at the start of this year. The deal has been dubbed as the single largest financing project in the global video industry since Google’s acquisition of YouTube. PPTV intends to use the funds to build a comprehensive multimedia platform covering computer, mobile phone and television networks. Recently, PPTV sent out invitations in its pitch to work closely with world-class media and advertising agencies to jointly develop the global influence of its brand. After intense competition, Saatchi & Saatchi Shanghai was finally chosen to handle its brand strategy and creative business while PPTV’s media business went to another sister Publicis Groupe company ZenithOptimedia. Managing Director of Saatchi & Saatchi Shanghai, Michael Lee said,“Saatchi & Saatchi has extensive experience in providing services to online businesses and we are highly optimistic about the future development of Internet TV service providers.”