Guangzhou - NetEase(网易公司) has appointed DDB Guangzhou, as the creative agency for its hero online role-playing game, Fantasy Westward Journey -梦幻西游Men Wu Xi You, without a pitch. NetEase operates a leading interactive online and wireless community in China and is a major provider of Chinese language content and services through online games, wireless value-added services and Internet portal businesses. The background of the “Fantasy Westward Journey” is based on the mythology of , adopting a cartoon style to achieve into a romantic online game with full of energy. “We were highly impressed by DDB’s creative passion and professionalism, we look forward to a successful and exciting journey with them” said Ethan Wang, CEO assistant/ Head of Marketing on Online Gaming, NetEase. Janny Sy, Director of Client Service of DDB Guangzhou, said “The team, profoundly are all grateful for the trust behind this awarding and valued partnership. We hope our creativity and reams of knowledge in Chinese teens would contribute to the brand and their business.”