WPP's’ global retail and brand consultancy FITCH has taken a majority stake in StartJG Hong Kong, a brand and customer experience design consultancy. Formerly part of the Start Group, an independent network, StartJG Hong Kong will be changing its name to FITCH Design Ltd.

StartJG Hong Kong was founded in 2009 and employs around 40 people. StartJG Hong Kong specialises in branding, environment and interaction design with strong digital and retail branding capabilities. Clients include Swire Properties, Nord Anglia Education (NAE) HK and Genting HK.

StartJG Hong Kong’s gross revenues for the year ending 31 March 2016 were HKD 31.1 million with gross assets of HKD 10.3 million as at the same date.