Beijing - Brand specialist Eight Partnership(八方联智) has appointed Sheilen Rathod as Managing Director in Beijing. Rathod managed the likes of Revlon, Wyndham Hotels and Resorts, Credit Suisse First Boston and Coca-Cola for Kirshenbaum Bond & Partners in New York, later running his own UK-based agency for clients including MTV, Timberland and the National Health Service. This deep experience will be an asset to Eight in developing the China market. Charles Brian-Boys, Head of Brand Consulting and Eight China said, “Sheilen’s work with Bank of China and NBA in the country has already been enormously successful. This experience will stand him in good stead for the challenging projects we encounter on a daily basis.” Rathod is equally excited by the challenge. “I’m looking forward to helping both multinationals and niche companies gain a foothold in the market,” he says. “I'm equally energised by the chance to help Eight, with its long established history in this region, capitalise on this dynamic market.”