户外广告这就又卷起来了!
近日,在巴西圣保罗/瓜鲁柳斯国际机场的T3航站楼内,裸眼3D广告中“带珍珠耳环的少女”将一瓶冰镇可口可乐,通过红色管道送达乘客们手中。
这场链接虚拟数字世界与现实世界的营销活动,正是可口可乐(Coca-Cola)在3月初与创意代理商Blitzworks共同推出的全球广告战役“杰作Masterpiece”的一部分。
该营销活动将从3月21日起持续至3月28日
可口可乐在巴西的这场营销活动由创意代理商DAVID Miami操刀,同时借助户外媒体公司德高集团(JCDecaux Group)专为3D户外广告打造的设备“3D Deep Iconic”,让拉丁美洲的消费者得以沉浸式体验可口可乐的“Real Magic 畅爽带劲,尽享此刻”。
可口可乐巴西营销总监特德•凯特勒(Ted Ketterer)对此次营销活动评论道:“可口可乐意识到当下现实世界与数字世界间的障碍正逐渐消失,可口可乐拥抱这一发展趋势,并展示科技可以如何正面影响我们的消费者。我们为客户提供虚拟与现实世界间的全新体验,将艺术作品与人工智能相结合,在人们的日常生活中展现由可口可乐创造的魔力时刻。魔力时刻总伴随着可口可乐发生,这是一次独特的体验!”
FINAL CREDITS
Agency: DAVID Miami
Client: Coca-Cola
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Ricardo Honegger
CCO: Rafael Donato
Group Creative Director: Alejandro Juli
Art Director: Seiji Wakabayashi
Copywriter: Thomas Nitti
Head of Production: Brenda Morrison Fell
Sr. Producer: Natasha Louckevitch
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Catalina Peña
Head of Account: Carolina Viera
Group Account Director: Rafael Giorgino
Account Supervisor: Alicia Talavera
Account Executive: Patricia Menendez
Global Chief Strategy Officer: Paula Vampre
Senior Strategist: Vanessa Amaral
Head of Innovation and Technology: Toni Ferreira
Global PR Director: Sandra Azedo
Client credits
Head of Global Creative Strategy & Content: Pratik Thakar
Director, Content and Creative: Chase Abraham
Director Creative Strategy: Luciana Mendes
Senior Creative Strategist : Mariana Manso
Content Producer and XP Director: Erika Wolthers
Media Manager: Maria Luisa Kruel
Marketing Senior Manager: Mariana David
GFX /3D Animation – Blunt Action
Creative Director: Richard Hampton
Executive Producer: Ethan Jakab
Designer: Jared Bellon
Production Company
Case Study – Sailor Studio
Executive Producer: Luccas Oliveira, Gustavo “GGA” Almeida, Leticia Cacace
Director/Creative Director: Luís Guilherme Chagas
Set Producer: Lucy Charlier
Set Producer Ass.:Juliana Millan
Production Manager: Gustavo Veloso
Production Coordinator: Fernanda Fernandes
DOP: Reginaldo Luca – Naldinho
1st AD: João Victor Quattrucci
2st AD: João Artur dos Santos
Post-Production
Executive Post Producers: Luccas Oliveira, Gustavo “GGA” Almeida
Post-Production Coordinators: Luiz Alejandre “Ryan”, Rafael Matheus
Editor: Luís Guilherme Chagas
Assistant Editor: Nildo Ferreira
Art Director: Teidy Nakao
Colorist: Reginaldo Luca – Naldinho
2D Animator: Rafael Matheus, Vitor Mendes, João Mateus
Recording Mixer: Chico Castellano
Coke Delivery Device/Machine – Bizsys
CEO: Rodrigo Cassino
Mechanical Engineer: Fernando Berengut
Assistant Mechanical: Odailton Correa
Electronic Enginner: Reginaldo Amorin
Assistant Electronic: Natan Santana
Media Agency: OpenX
Head of Media: Vanessa Giannotti
Media Director: Carla Dart
Media Supervisor: Maria Luiza Coutinho
Media Analyst Jr.: Marcella Cardoso
Media Supervisor: Gabriela Machado
Media Manager: Ludymila Lopes
Senior Media Analyst: Adriano Alves
Blitzwork Credits: Agency created Masterpiece Spot
Global Chief Creative Officer: Ajab Samrai
Global Chief Commercial Officer: Michael Faust
Global Chief Executive Officer: Marcus Brown
Project Manager: Bryan Obonyo
相关推荐换一批
- loading...
-
AKQA
-
上海宝尊电子商务有限公司
宝尊电商成立于2007年初,提供以品牌电子商务为核心的全链路一站式商业解决方案,涉及店站运营、数字营销、IT解决方案、仓储配送、客户服务等5大内容。 宝尊电商始终坚持:以科技创新和客户需求为引擎,致力成为全球品牌电商4I商业伙伴。
-
柠川文化
柠萌影业旗下成立的全资子公司
-
华扬联众
华扬联众Hylink 是以驱动增长为核心、整合全渠道营销的信息技术服务公司
-
Interbrand
Interbrand是⼀家国际领先的综合性品牌战略顾问和设计公司,拥有管理咨询公司的严谨策略和分析技巧,同时也具备极富创意的品牌推⼴及设计优势。Interbrand为客户提供全⽅位的品牌咨询服务为他们创造和管理企业和产品的品牌价值。
-
FCB 博达大桥
-
前线网络 Front Networks