China's Freshest Advertising, Media & PR Landscape

继2010中国艾菲奖华东、华北评审在互动通上海总部和北京分部的圆满落幕，一些实效力度强、影响力度大的作品脱颖而出进军终审，9月底，2010中国艾菲奖终审将正式拉开帷幕，届时的颁奖典礼将与广告节同台献礼。 2010年，已是艾菲奖落户中国的第八个年头了，作为国际性实效广告奖项，艾菲桂冠花落谁家，还是颇让人期待。自7月份登场之后就受到全国广告界的持续关注和广泛参与，共收到来自4A广告公司、本土广告公司和SNS、视频媒体的300余件作品，参赛数量也逐年骤增。 作为艾菲组委会指定的主办方互动通也邀请了众多来自国际

4A广告公司、本土广告公司、广告主、行业媒体代表、教授等近40余名组成强大的初审评委团，以确保评审的多角度、宽视野以及公平专业性。

从今年参赛的案例来看，互联网在线案例的比重明显增加并渐露峥嵘，口碑营销、病毒视频等也缤纷上场，见证了艾菲奖的与时俱进以及中国广告的下一个营销热点领域。

中国艾菲奖已从刚开始完全仿造美国到现在小预算类作品领先于美国，中国艾菲奖一直在探索总结中不断发展进步。...

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北京—由中国商务广告协会综合代理专业委员会（以下简称中国4A）举办的2010中国4A创意金印奖正式启动。秉承着创意至上的原则，围绕着创意争鲜的主题，2010中国4A创意金印奖将褒奖2010年最新鲜的创意。

自2006年第一届中国4A创意金印奖启动以来，历经四年多的发展，金印奖已经成为中国广告业内每年一度的盛典。

2010年度中国4A创意金印奖作品征集自2010年8月1日启动，报名截止至2010年9月30日。凡是2009年10月1日至2010年9月30日期间，在中国大陆地区经政府批准出版的报纸、杂志、户外等媒体刊登，或是在广播、电视、电影等媒体播放的广告作品（不包括记录片、MTV等），或是在其他合法媒体（包含了网站、手机及其他创新媒体形式）上发布的创意营销活动，均可由广告（代理）公司、制作公司或广告主报名参赛。

本届金印奖将延续以往形式，分为传统广告组和互动广告组两个大组，届时所有参赛作品将对影视、平面、广播、传统户外、创意媒体、包装、网络互动、整合传播及创意工艺等9大类共60余个奖项进行激烈角逐。 同时，金印奖从第四届开始，还创新性的加设中国4A媒体金印奖。媒体金印奖分为商业类媒体企划奖和公益类媒体企划奖两大项，将成为中国4A创意金印奖的又一亮点。

5金、15银、13铜落地大中华区，今年的战果绝不一家独美，上海BBH、北京广而告知和上海奥美更囊括Innova Lotus和2座Lotus Roots…… 《龙吟榜》 叶允明（Wing Yip）报道 激动啊，通过今年号称非常严谨的评审考研，华文广告依然大放异彩。除了360 Lotus，在各个类别都大有斩获。 上海BBH的手机游戏“WWF - Fate's in your hands”夺得Innova Lotus；去年首创的Lotus Roots则顺利被北京广而告知的“CCTV-Ink”和上海奥美的“Tricycle / Ball / Aeroplane”纳入囊中。

Film Lotus的2金为香港李奥贝纳的“Murder”和台湾奥美的“Old Couple”所有；

香港Grey也在Outdoor Lotus获得金奖，作品嘛？还用说，当然是Umbrella Bag系列的一员—— Bucket篇；

Design ...

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Spikes Asia, the festival honouring creative excellence in advertising and communications across Asia-Pacific, is pleased to announce the final three of the seven juries. With impressive line-ups, the Craft jury will be chaired by Akira Kagami, Executive Advisor & Global Executive Creative Advisor of Dentsu; Media will be led by Jon Wilkins, Founding Partner of Naked Communications; and the Integrated jury, made up of members from all the other juries, including jury presidents, will be chaired by David Lubars, Chairman & Chief Creative Officer or BBDO North America

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还没看过杂志的同志，现在整个龙吟榜创意排名报告已经移师网上，免费查阅！一如往年，除了可以八卦自己和同事的排名，还可以查看得奖作品和在线计算明年模拟得分哦…… 叶允明（Wing Yip）报道 之前泄露过各大地区排名榜首，再来第N次关于“2009龙吟榜大中华区创意排行报告”的报道，会让人很不耐心吧…… 不过，这次是为了造福广大读者，开放资源的时间到了：

我们把整个创意排行榜移师到创意功夫网（www.adkungfu.com），让所有创意人都能轻松在线查阅他们的成绩。

这是互动性很高的检索，除了把表格完整搬到网站，你还可以查看创意积分计算器—— “今年我能得几分”。在接下来奖项陆续揭晓的时分，你输入自己的获奖纪录，这个高科技的系统便会根据数据，为你计算出模拟排名，一直鞭策你到年底，够刺激吧。

在排名以外，我们还把诸位的作品也一网打尽，你只需点击排行榜上的人名进行作品检索，立刻就能翻出他一路走来的表现，但凡在龙玺、龙吟榜刊出过的作品都有迹可寻。

不多话了，亲自玩玩才是正经事，详细链接请点击：
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SPIKESASIA– Three more juries are announced for Spikes Asia, the festival honouring creative excellence in advertising and communications across Asia-Pacific. Led by industry heavy-weights - Bob Greenberg, Chairman, CEO and Global Chief Creative Officer of R/GA; Bill Rosen, President and Chief Creative Officer of Arc Worldwide; and Rei Inamoto, Chief Creative Officer of AKQA – these three high-powered juries will meet in September in Singapore to select the most creative work that the region has produced over the last year in these categories.

Design Jury

Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, R/GA, USA - Jury President

Vince Frost, ...

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David Lubars...... Jury President for TV,Print,OOH and Radio at Spikes Asia

REGIONAL - Spikes Asia, honouring creative excellence in advertising and communications across Asia-Pacific, are pleased to announce this year’s TV/Cinema, Print, Outdoor and Radio jury. The international and regional members of the 12-strong jury will be chaired by industry leader, David Lubars, Chairman and Chief Creative Officer of BBDO North America, and will meet in Singapore in September to judge, deliberate and award the region’s best work in these categories. TV/Cinema, Print, Outdoor and Radio David Lubars, Chairman and Chief

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One Show与WWF携手，推出暑期档的两周限时创意单元——“虎出没，请注意！”One Show×WWF限时创意单元，为征集保护濒临灭绝的野生东北虎的创意而特别设立。

此次限时创意环节是One Show为广大学生提供的另一个展示和锻炼的机会，并行于上下半期的比赛，单独设立。优秀的作品和团队虽然不享有和普通赛制相同的入围年底青年创意营的机会，但会获得前往俄罗斯全球老虎峰会向全世界展示作品的机会。从优秀团队和作品或最终会选出一名年龄在18-22周岁的青年，前往老虎保护区进行实习考察、拍摄、与国际上的同龄人共处10天，并代表广大的中国青少年出现在于俄罗斯海参崴举行的全球老虎青年峰会提案现场向国内外领导人进行呼吁和号召。

One Show作为在学生中深的喜爱的创意大赛以及非营利性组织，也十分愿意为公益事业做出自己的贡献。在过去每年的One Show青年创意竞赛中，都会有公益品牌的出现，如2009年的Oxfam乐施会，2007年度的NRDC，如今又与WWF合作，以表现其对公益事业支持的决心。One Show工作人员称：“我们认为好的创意能改变生活，改变态度，所以我们想用One Show的创意力量不仅改变我们的生活，也去改变濒危东北虎的生活以及最重要的是，也能让人们对保护这些濒危动物，改变态度。”

本次限时创意环节从2010年7月7日上线后，将会于7月18日截稿。期待各位热心公益的同学们，热爱设计的朋友们能动手设计，为改善东北虎的生存环境和栖息地而做出努力和贡献。活动网址请点击：...

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By Johan Vakidis - AKQA Shanghai ECD It just keeps on getting better and better! This year we had a ginormous future lion perched outside the Palais at Cannes. When I got there, I noticed almost everybody passing by was stopping to take pictures with the little BIG guy. The ceremony was great and the winning work even better. There seemed to be a consistent theme this year which was sustainability. Collectively, we picked the winning entries and I have to say, the production quality in how the case videos were put together was simply awesome. I really liked "Change for change" and thought "The Absolut" film was nicely shot. Get

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这是Cannes最后一夜颁奖晚会，虽然没有更多狮子越洋而来，但也掩盖不了本年度大中华区的丰厚收获......

叶允明（Wing Yip）报道

随着Film Lions和TITANIUM & INTEGRATED Lions 颁奖完毕，今年Cannes这场全球盛典也接近落下帷幕。

本年度大中华区以3金、8银、8铜画下完美句点，除TITANIUM & INTEGRATED Lions、Radio Lions、Films Lions、Cyber Lions、Media、Flim Craft Lions、PR Lions之外， 华语区在其他类别皆有丰厚收获。

所有类别获奖列表整理如下：



补上Film Lions华语区唯一入围作品：

香港李奥贝纳AIRBAG



至于年度获奖大户Advertising Agency of the Year则归AlmapBBDO, São Paulo, Brazil，Y&R New York和Wieden + Kennedy, Portland分别排行第二和第三名。

BBDO获得“The ...

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CANNES- Yesterday, the final night of the Cannes Lions International Advertising Festival concluded with the Film, Film Craft and Titanium and Integrated Lions Awards Ceremony.

Of the 3,191 entries in the Film category, the jury, chaired by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide, shortlisted 362 entries of which 14 were awarded Gold, 24 Silver and 61 Bronze Lions. The Film Grand Prix was awarded to Wieden + Kennedy Portland, USA, for their Old Spice ad ‘The Man Your Man Could Smell Like’.

In its launch year the Film Craft Lions category received 1,110 entries. The inaugural Jury President was Jon Kamen, Chairman and CEO of @radical.media who, along ...

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DDB Shanghai has honored a Gold Lions on Design category in Cannes 2010. That's the 2nd Cannes Gold Lions which China takes in history..

The following is the Credits of the campaign:
Type of Entry: Environmental Design
Category: Environmental Design: Semi-Permanent
Title: GREEN PEDESTRIAN CROSSING
Advertiser/Client: CHINA ENVIRONMENTAL PROTECTION FOUNDATION
Product/Service: ENVIRONMENTAL PROTECTION
Design/Advertising Agency: DDB CHINA GROUP Shanghai, CHINA
Chief Creative Officer:Michael Dee
...

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W+K Portland honored Cyber Grand Prix by Nike Livestrong Foundation Campaign

CANNES - The winners of the Press, Design and Cyber Lions categories have been announced and awarded at the 3rd Awards Ceremony of the Cannes Lions Festival week which took place last night. This year the Design Lions attracted 1,297 entries, the Cyber Lions received 2,602 submissions and entries totalled 4,819 in the Press Lions. The Press Lions Jury, chaired by Mark

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戛纳- 戛纳广告节已经决出平面项，印度成绩相当出色。两尊金狮子，两尊银狮子，两尊铜狮子.................

中国阵容庞大的飞行队阿，要更努力才是啊

上海奥美获得一个银狮子---美的安全监视器（MIDEA SECURITY CAMERA ）---系列作品：ANTIQUE（下图）、SAFE、CAR；附上其中一张

Credits of Midea Campaign:

Advertiser/Client: MIDEA
Product/Service: SECURITY CAMERA
Creative Agency: Ogilvy Shanghai
ECD: Kevin Lee
Creative Director: Kevin Lee/Kit Ong
Copywriter: Kit Ong
Account Manager: Cissy Shen
Account Supervisor: Shining Gao
...

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Leo Burnett Sydney takes out Media Lions Grand Prix for Canon 'EOS Photochains'

Australia Wins Media Grand Prix The two Outdoor Grands Prix Go to Argentina & USA No Radio Grand Prix Awarded CANNES - Cannes Lions International Advertising Festival held the second of four awards ceremonies last night to honour the Media, Outdoor and Radio Lions winners. The Media Lions category, which saw a 17.5% rise in entries this

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Grey's Keith Lo (CD), Ray Lam(GCD)

ASIA- Grey Hong Kong has won a Gold Lion in the outdoor category at Cannes for its umbrella bags campaign for The Lotus Light Charity Society. Grey Group Malaysia is the best performing Malaysian agency at Cannes so far with a single Silver Lion awarded campaign for Procter & Gamble fabric softener Downy. Grey Jakarta(Indonesia) has also won a Silver Lion in the outdoor category for an environmental awareness campaign

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TBWA\CHIAT\DAY LA work for Gatorade...Gets Promo & Acti. Grand Prix

CANNES - The first of the Cannes Lions International Advertising Festival winners were honoured last night at the first of four Awards Ceremonies taking place during the Festival week. Both the Promo & Activation Grand Prix and the PR Grand Prix went to TBWA\CHIAT\DAY LA in the USA, with assistance from Paragon Marketing Group and Fleishman-Hillard,

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Cannes Lions flags

The great and the good of the global advertising industry gather in Cannes this week for the industry's chest-thumping annual jamboree, with business prospects more upbeat than a year ago. At least 8,000 attendees are expected for the Cannes Lions International Advertising Festival, up from about 6,000 last year, another sign that life is returning to the ad world. "The mood will definitely be up as people feel the worst of

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一手掌握这么多支铅笔的滋味: 南非TBWA\Hunt Lascaris和澳洲Sapient Nitro的代表。（图片来源：D&AD blog）

大中华区的11个In-book、2个铅笔提名中，台湾奥美凭“薇阁-无味皂篇”摘下D&AD黄铅笔，成为今年的唯一赢家…… 龙吟榜 叶允明（Wing Yip）报道 今年D&AD共颁发了5支黑铅笔、42支黄铅笔。某程度上，不论是整体还是大中华区的获奖或提名情况，也有点汇合One Show、One Show Design、Clio和Cannes的趋势与意味。 且看刚在上周获得Clio 两个类别全场的南非TBWA\Hunt Lascaris “Trillion Dollars Campaign”，继去年的Cannes户外全场，再次成为获奖大户，除了首次摘得最高荣誉的黑铅笔，在平面设计、户外和整合3个类别也获黄铅笔。 同是首次把黑铅笔拿回家的有澳洲的Sapient Nitro，一次带两支黑铅笔回家，获奖作品也是去年走势凌厉的“The Best Job in the World” 。

D&AD主席Paul Brazier说：“我们证明了即使面对全球经济衰退，甚至政治压迫，创意还是可以很亮眼的。在过去几年，D&AD有更多具创造力的作品获...

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LODON - The Organisers of the 57th Cannes Lions International Advertising Festival today announced that more than 24,000 entries from 90 countries, the 4th highest level of entries ever, will be competing for the coveted Lions at this year’s event, an increase of 7% versus last year.

"Cannes Lions reflects the communications industry, and these results tell a fascinating story,” says Philip Thomas, Festival CEO. “Firstly, of course, they suggest that the industry as a whole is recovering from the distress of 2009 (entries to the Festival were down 20% last year) and indeed they show recovery coming not only from places you would expect like Latin America or India, ...

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