SHANGHAI-Zenith Shanghai has won the media account for BSH (including Bosch, Siemens and Gaggenau) again, further extending the partnership between two companies, and will continue to be responsible for the media planning and buying business of its all three domestic appliances brands. The total value of the cross-media account has reached almost 200 million CNY. Zenith has served BSH for six years. In BSH’s triennial pitch in late October, 2011, Zenith competed with Carat, PHD and MPG, and finally stood out with innovative media strategy and deep insight into client’s demands.   Kawa Chi, Managing Director of Zenith China, said, “Zenith has always given priority to clients’ demands, and provided high-quality services. Although this pitch didn’t contain digital media business, we still provided solutions to the most concerned issues of the clients from the perspective of integrated strategy combining online and offline communication, such as how to balance investment on web video and traditional TV media, and how to measure the iGRP of web video, etc. Therefore we have won BSH’s recognition by thinking what the client thinks. ”