戛纳 - 戛纳国际创意节在昨天落下帷幕，当晚的庆典颁发了影视、影视制作、品牌营销、钛狮四项大奖的获奖者。 在总计3475个投稿当中，影视类共选出257个入围者，其中决出了11个金狮、19个银狮和39个铜狮。影视类全场大奖由洛杉矶 Creative Artists Agency获得（墨西哥烤肉连锁店Chipotle创作的“回到起点”（Back to the Start）传播战役)。奥美全球创意长谭启明担任影视类的评审主席。 洛杉矶 Creative Artists Agency同样还获得了第一次设立的品牌内容营销(Branded Content & Entertainment)的全场大奖，也是为Chipotle创作的“Cultivate Campaign”。除此之外，共颁发了18金狮、13银狮和24个铜狮。 《CULTIVATE CAMPAIGN》 《Back To The Start》 The Film Craft Lions category received 1721 entries, an increase of 30% compared to 2011. Espen Horn, Executive Producer at Motion Blur, took the helm of the Film Craft jury who shortlisted 131 entries and awarded 10 Gold, 14 Silver and 31 Bronze Lions. BETC Paris were presented with the Film Craft Grand Prix for its entry 'Bear' for Canal +. Rob Reilly, Worldwide Chief Creative Officer of Crispin Porter + Bogusky, has been presiding over the Titanium and Integrated jury who voted on 517 entries to reach a shortlist of 45, of which 2 gold, 5 silver and 7 bronze Integrated Lions were awarded and 4 Titanium Lions given. The highly sought after Titanium Grand Prix, awarded for truly ground-breaking work, was presented to R/GA New York for its entry for Nike, 'Nike+ Fuelband'. No Integrated Grand Prix was awarded. The Titanium and Integrated Jury was also responsible for awarding the Grand Prix for Good. From a list of 53 contenders – gold Lion winners from across all charities & public services categories ineligible to win a Grand Prix in their own category - the award was presented to Droga5 New York for their entry ‘Help I Want to Save a Life’ for Help Remedies. Collecting the award to a standing ovation, Dan Wieden was honoured and presented with the Lion of St. Mark trophy, awarded in celebration and honour of an individual’s long and outstanding contribution to creativity in communications. 其他在最终庆典上颁布的重要奖项还包括： “年度最佳广告代理商”(Advertising Agency of the Year)颁给了波特兰Wieden+Kennedy；伦敦BBH则获得第二名，老三为奥美巴西。 “年度最佳独立代理商”(Independent Agency of the Year) 同样授予了波特兰Wieden+Kennedy。第二为Serviceplan Munich（慕尼黑)，第三为汉堡Jung von Matt。 最佳制作公司（The Palme d’Or）则授予了MJZ USA。 “年度最佳创意网络”（The Network of the Year ）授予了奥美环球。第二为BBDO，第三为DDB。 “年度最佳广告传播集团” 归于WPP; 宏盟和阳狮集团分居二、三。 The coveted Advertiser of the Year trophy was presented to Mars Incorporated in honour of their continuous recognition of their inspirational and innovative marketing of their products whilst embracing and encouraging the creative work produced by their agencies. Bruce McColl, Chief Marketing Officer of Mars Incorporated Group accepted the award. The winners of the Young Lions Film Competition were also announced during the awards, with the Italian team winning the Gold medal, Poland Silver and Chile Bronze. The Young Marketers Competition saw the dedicated jury award Portugal with the Gold medal, Australia with Silver and Canada with Bronze. In a record breaking year, the International Festival of Creativity, the week-long event held annually in Cannes, France celebrating creative communications, saw around 11,000 attendees from more than 90 countries, of which close to 25% were from client companies. Throughout the week, over 34,000 pieces of work from across the globe were judged by 15 juries composed of top international industry leaders. Delegates enjoyed an outstanding content programme which included key note speeches from President Bill Clinton and advertising legends Sir John Hegarty and Dan Wieden. All the winning work from Cannes Lions 2012 will be available to view online along with their credits at www.canneslions.com.