Manager, Consumer Marketing, China （Based in Shanghai）

Job Highlights

1. Manage brand / consumer marketing & planning activities for the Mainland market
2. Manage and implement PR activities for Eastern China

Job Description
Responsibilities

1. Develop overall brand / consumer marketing & advertising strategies and implementation plans for the Mainland market
2. Monitor overall consumer sentiments, market trend, changing target audience behavior and perform analysis to provide actionable insights
3. Identify potential co-op opportunities with online, offline media and other relevant third parties
4. Generate creative program ideas and develop engaging / interactive contents
5. Project management of marketing / PR events including but not limited to consumer roadshows and tourism-related activities
6. Develop and manage publicity programs in relation to HKTB's core events and social advocacy campaigns